Technology has wooed us, you and I. We are equally citizens of the virtual world as much as we live in the real world.
When we meet someone socially we exchange email addresses, and in business it's the email address and web site. The facts of life are customers prefer to check us out on-line before they engage us in the real world.
In our world, we empower our customers to decide about us before they even meet us. If our web prescence isn't up to par, then the phone won't ring, the door won't open, an email won't be sent or a shopping cart won't be activated.
We are here on-line because people want to know about us before they choose to buy from us. Our web site is our opportunity to create a positive impression with past, present and future customers.
Successful business no longer sells to their customer, they have a conversation with them, starting online, then venturing into the real world. The perceived power in the relationship is handed back to the customer, but the truth is he who controls the conversation controls the outcome. It is good web design and imagery combined with great words that start and control the conversation we have with our online community.
And in business we soon discover that control = income!